While searching for a production company that is going to produce your infomercial advertisements, then you need to know several tips before hiring one. If you want to have high chances of making the right decision, then see to it that you follow the tips that are discussed in the next lines.
Tip number 1. Ask your prospective production company to show specific samples of the last 3 to 5 productions that they have done within the preferred budget. Then after, call the clients to be able to verify the results of every show.
Tip number 2. You should know if the company understands the industry that you’re in or not. This is vital because this is the only way that you can ensure that they are effectively communicating your message across your market. After all, would you be spoon-feeding an inexperienced and amateur production company or have the peace of mind that you’re with one who knows what they are doing?
Tip number 3. If you a certain show has piqued your interest, then make sure that they are able to deliver the same team onboard for your infomercial advertisement starting from the director, writer, editor, cameraman and so on. You have to make sure that you are getting the team that had made the biggest impact on both production values and creativity.
Tip number 4. Cameras shouldn’t start filming until you have given your go signal and you are satisfied with the narrator, the casting of on-cam talent, graphic design and so on.
Tip number 5. Make it a point that the scripts and storyboards have give you detailed as well as clear sense on how the production is edited and shot. This is a must to be able to avoid unwanted surprises. Better yet, you have to insist on seeing and approve offline edit or the rough cut before proceeding to the final editing of the program.
Tip number 6. It is necessary that the production company in question agreed to produce your infomercial advertisement on a flat fee basis and that the contract also has Not to Exceed clause. You can make sure that there’s no hidden costs in the service they’re offering by doing so.
Tip number 7. It is imperative that you ask for some references from at least the last 5 productions. Anyone can get a hit every now and then but from the last productions, see how many clients were happy with the results.
You’ll be fine in hiring a production company to do your infomercial advertisements so long as you follow these tips.